panasonic induction countertop oven 2016
MEDIA PARTNER: ENVIRONICS
AGENCY: 360I DENSTU
STYLING: HOUSTON MAUSNER
TALENT: MATT BASILE
AGENT: SUNDANCE FILARDI, SPEAKERS SPOTLIGHT
In 2016, Panasonic launched state of the art technology in the small appliance marketplace with it's CIO - Countertop Induction Oven, with a campaign featuring chef and personality Matt Basile from Fidel Gastro's. Benson & Oak was tasked with developing a photography assets as well as a 3-part digital series called the Effortless Chef.