silk summer of the smoothie

AGENCY PARTNER: STUDIO 71

TALENT: MATT BASILE FEATURING SARA LYNN COCHON (DOMESTIC GEEK) & LAUREN TOYOTA (HOT FOR FOOD)

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Studio 71 partnered with Benson & Oak and Fidel Gastro's execute a food truck activation and digital series promoting Silk's Summer of the Smoothie.  The activitation included fully branded Silk food truck, disseminating 3 smoothie varieties at high traffic area and developing a 3-part series and 30-spot for Youtube.

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