silk summer of the smoothie
AGENCY PARTNER: STUDIO 71
TALENT: MATT BASILE FEATURING SARA LYNN COCHON (DOMESTIC GEEK) & LAUREN TOYOTA (HOT FOR FOOD)
Studio 71 partnered with Benson & Oak and Fidel Gastro's execute a food truck activation and digital series promoting Silk's Summer of the Smoothie. The activitation included fully branded Silk food truck, disseminating 3 smoothie varieties at high traffic area and developing a 3-part series and 30-spot for Youtube.